Careers at FleetCarma

Our mission is to help accelerate the adoption of EVs, and strive to make the ownership experience better.

The automotive industry is at an exciting crossroads where traditional fuel-based powertrains are transitioning to plug-in electric and the internet of things has crept into all aspects of daily driving. New climate change targets are demanding innovative and clean alternatives to conventional vehicles on the road today. FleetCarma has a front row seat to all of these exciting changes and is playing a large role in the adoption of plug-in vehicles across the globe.

FleetCarma has developed the world’s only electric vehicle monitoring and control platform which uses vehicle data and metrics to drive intelligent and impactful decisions for fleets and individuals. On any given day FleetCarma’s development garage will be filled with the latest electric vehicles: Model S’s, Volt’s, Leafs and the more than 30 other plug-in vehicles that are supported by our products.

Fun facts:

  • We are sometimes loaned EVs before or when they first come to market. Test driving can be a required part of the job. The Porsche Panamera E-Hybrid was a hit.
  • We average a 1.5% turn-over rate since we started 9 years ago. People who join our team are focused on the long-term and we treat people accordingly.
  • We have a foosball table and ping pong table like the other guys, but we also have a hydraulic car lift, free EV charging and a full hardware prototyping shop.

We’re seeking talented individuals that are motivated to innovate and succeed within a fast paced growing technology company.

We’re always hiring, so take a look at our job openings below. We look forward to hearing from you!

Digital Marketing Specialist

Reports To: General Manager


An innovative and growing high-tech company is an exciting place to apply sales and marketing skills, and this opportunity offers just that.  The automotive industry is in chaos.  It is also the best time to work in the field. FleetCarma, established in 2007, is a growing technology company providing a unique connected car platform for electric vehicles. Our key customers are electric utilities, fleet operators, fleet leasing companies, and researchers.  The ideal candidate for the Digital Marketing Specialist position will be joining the sales and marketing team to further develop and execute an aggressive revenue growth strategy with our core customer groups.  This includes:

  • Generating inbound leads from the FleetCarma website and managing all web content including website design, online resources, and blog posts
  • Working with external writers to create relevant conversion-focused content for the blog
  • Evaluating inbound sales funnel and continuing to optimize lead conversion performance
  • Responding to web-based leads that express interest in FleetCarma products
  • Developing, presenting, and executing lead forecasts from inbound marketing
  • Developing mid-funnel content to support outbound sales including video and print
  • Supporting competitive intelligence generation and education internally
  • Helping deliver inspiring marketing messages and experiences to target customers
  • Supporting the marketing team in developing collateral for events and online content

Success in this role means:

  • Outputting 1-2 blog posts per week and 1-2 eBooks/webinars per quarter
  • Increasing FleetCarma website visitors by +14% month over month
  • Converting site visitors to generate 80+ marketing qualified leads per quarter

Job qualifications:

  • 1 to 5 years of experience in digital marketing and web design
  • Entrepreneurially minded; you seek out opportunities to generate traffic, convert leads, and crush goals
  • You and WordPress are best buds, and you have an understanding of web development languages such as HTML and CSS
  • Have experience with Adobe Creative Suite, understand basic design principles, and have a portfolio you’re not afraid to show
  • Familiar with marketing automation platforms such as HubSpot or Pardot
  • Understand the ins-and-outs of search engine optimization
  • Know your way around Google Analytics
  • Undergraduate degree or college diploma in business, web design, or related field, considered an asset
  • Interest in electric vehicles and green technology

Working conditions:

  • FleetCarma is a fast-paced and energetic organization filled with friendly and hard-working people: you will constantly be working on and learning new things.
  • Full-time availability is required for this position with day-to-day work being carried out in our office in Waterloo, Ontario.

How to apply

To apply for this position, please submit your resume and cover letter to, referencing “Digital Marketing Specialist Position” in the subject line. We are hiring constantly as individuals as they apply.

Customer Success Manager


FleetCarma is a fast-paced and energetic organization filled with smart, friendly and hard-working people: you will always be working on and learning new things. We are a profitable start-up with a validated business model in rapid growth mode.


FleetCarma’s customer success team helps clients to not only get the most value out of our products and services, but also act as trusted advisors for clients to navigate the concerns and seize the right opportunities through electric vehicle adoption.

As a customer success manager you will work with the customer to establish and oversee the customer’s adoption and overall success with our products and services.

You will respond to technical concerns and identify opportunities to advance a client’s achievements and success in the industry using our products and system capabilities.

You will use analytical and creative skills to help customers leverage our products to make the best decisions.

At the end of the day, you solve problems, discover opportunities for development and make people happy.

You would be a good fit if…

You are comfortable presenting, running meetings and conducting product demonstrations both in person and over the phone.

You are a great listener and are comfortable handling client concerns and diffusing stressful situations.

You are a natural problem solver, and use data analysis to tell a story, respond to a need, or advance client objectives.


  • Own overall relationship with assigned clients, which includes: increasing utilization, satisfaction, and ensuring retention.
  • Establish a trusted/strategic advisor relationship with each assigned client and utilize our services to aid the customer in achieving their goals.
  • Identify opportunities for clients to increase value with existing products or technical development.
  • Advocate for customer needs internally for technical resources.
  • Navigate technical concerns and provide support when problems arise.


  • Impeccable written and verbal communication skills
  • Familiarity working with clients of all sizes
  • Detail oriented and analytical
  • Strong time management skills
  • Able to operate effectively in time-sensitive and high-pressure situations
  • Strong presentation skills, both in person and over web-conference
  • Proficient in Microsoft Excel (Expert Excel skills an asset)
  • Experience in a client facing role such as sales, support or success
  • Project management experience an asset
  • Experience with Adobe Photoshop or InDesign an asset
  • Experience with Salesforce or other platforms an asset
  • Interest in electric vehicles and green technology considered an asset
  • Everyone on our team has a University degree, but education comes in all forms. Talent is required.  Degrees are optional.

If you are interested, please send a resume as well as a brief message describing what makes you a good fit to

Senior Product Manager

The Product team is the nexus for Customer Development and Customer Discovery. The deliverables of this team are:

  1. Customer Insights: the customer context, pain points, current solutions, and what success means to the customer. This insight is for both the individual that would use our system as well as the organization as a whole.
  2. Customer Priorities: working with the CEO and CTO, this team helps define the priority customer segments and specific use cases where FleetCarma can make the largest impact.
  3. Product Priorities: based upon Customer Insights and Priorities, this team generates the high-level product requirements of the team.

While this team’s mandate may expand to extend further down the product process, the current focus on the earlier stages of product development.

Success of this team requires a crystal clear understanding of the customer’s world.

Primary Responsibilities

This role includes the following responsibilities:

  • Get out of the building. Both literally and figuratively. This role is about the customer.
  • Perform customer discovery interviews with individuals that are not current customers and/or in the sales funnel.
  • Support Success team in capturing insights from existing customers. This includes enabling Success team to perform customer discovery interviews as well as performing customer discovery interviews directly.
  • Support Sales team in capturing insights from potential customers. This includes enabling Sales team to perform customer discovery interviews as well as performing customer discovery interviews directly.
  • Digest the various inputs to uncover patterns and the underlying pain points. Prove or disprove customer assumptions.
  • Curate a customer insights repository to grow the collective intelligence of FleetCarma.
  • Work with the CEO and CTO to define priority customer segments to further understand.
  • Identify relevant customer personas, what the customer is hiring our product to do, and the high-level product requirements.
  • May include travel to industry conferences and/or to perform in-person customer interviews.
  • Coach the FleetCarma team on effective customer discovery methodologies.

At the end of the day, you are building FleetCarma’s customer intelligence to ensure we are prioritizing the right customers, with real problems, that we are unique able to solve.

You would be a good fit if…

You are an excellent listener that can empathize with the individual you are talking to. You are adept at stitching together feedback from various sources to uncover the underlying truth – think police detective, but without all the crime.

You want to work for a fast-moving company that is on track to grow and clean up the environment at the same time. You are driven, view work as more than just a job, enjoy interacting with others internally and externally, and you are motivated by challenging and rewarding problems.

You would not be a good fit if…

You want to focus on reading market reports and interpreting analysts report. FleetCarma is the leader in the space and has unique insight and the ability do our own primary research with customers and potential customers. As a result, we are ahead of market analysis. And need to stay ahead.

You are great at shepherding product features through the development cycle. If that is you, that’s cool, shoot us a note. We may be adding a role for that shortly, but this is not the role you are looking for. This role is a get-out-of-the-building role that is about understanding the customer.


  • Post-secondary education in a related business, communications, or technical program, or equivalent experience
  • 3-5 years of experience in product management and/or customer discovery. Bonus if it is in a SaaS environment.
  • Impeccable written and verbal communication skills
  • Excellent, excellent listener.
  • Demonstrated resourceful and analytical mindset
  • Ability to stitch together disparate insights to uncover common patterns
  • Able to operate effectively in time-sensitive and high-pressure situations
  • Strong presentation skills, both in person and over web conference
  • Rarely cause those around you to facepalm (to many people, you will be the face of FleetCarma)
  • Interest in electric vehicles and green technology considered an asset

How To Apply

To apply for this position, please submit your resume and cover letter to, referencing “Senior Product Manager” in the subject line.