EVs were always green, now they’re better. #EVsAreBetter
Ever dream of what you’d do if you were in charge? We did.
For years we’ve talked about how we would market electric vehicles if we were the marketing king or queen for a day. Finally, we decided to stop kvetching and pretend as though we are in charge. We made five videos promoting EVs the way we see them, EVs are better.
We’ve seen this play out before, why did flat screens beat old CRT TVs? Not because they are more efficient, which they are. They won because they are clearer, more vibrant, bigger, they make the family room look great (remember the old wood TV cabinet).
Yes, yes, electric vehicles are green. We all loved Nissan’s ‘polar bear hug’, it was a great ad for EVs in 2010. Those who bought, bought because EVs are green. But now they’re also better. They’re faster, smoother, more convenient and more fun.
A big thank you to those whose vehicles play a starring role (Wilf, Carter, Aaron, and Mike).
Green is great, but now it’s time to focus on all the reasons why #EVsAreBetter.
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