How electric utilities can help customers overcome barriers to electric vehicle adoption and promote clean transportation.
Addressing barrier to electric vehicle adoption
Electric vehicles promise increased energy security by reducing foreign fuel dependence, decreasing greenhouse gas (GHG) emissions, stimulating economic growth through development of new technologies and industries, and public health by improving local air quality.
There are, however, substantial technical, social, and economic barriers to widespread adoption of electric vehicles, including vehicle costs, lower driving ranges, long charging times, and the need for charging infrastructure. In addition, people who are unfamiliar with electric vehicles are uncertain about their costs and benefits, and have diverse needs that current electric vehicles might not meet.
What barriers have been presented for early electric vehicle adopters and which barriers persist preventing potential electric vehicle adopters from choosing electric transportation?
The SmartCharge Platform team interviewed electric vehicle drivers to understand the challenges to ease of use they faced as early adopters. We’ll explore barriers to electric vehicle adoption and how electric utilities can help overcome these to promote clean transportation.