The results are in: What will encourage EV owners to charge off-peak?
Here at FleetCarma, we’ve been working with electric utilities to support peak load reduction programs by providing incentives for off-peak charging. Reducing loads at high-demand peak times means good things for the environment and your utility: taking advantage of renewable sources and enhancing grid efficiency and resiliency – making service more reliable for everyone.
As we move ahead with these programs, it is very important that utilities have the right incentives in place to encourage changes in charging routines. Two weeks ago, we sought responses to an online survey, and we’re extra hugely appreciative that many – 65 – answered the call to respond on what would encourage them to charge off-peak! Here is a recap of the results:
Background: Survey Question and Options
The survey gave a hypothetical offering of a utility program:
Suppose your utility is offering this program
|If You Adjust Your Charging…||Your Utility Will Give You…|
For ALL your charging (home, workplace and public charging).
*We understand off-peak times vary across jurisdictions and chose a common off-peak time.
The survey then asked about the EV Owner’s preference between randomized permutations of:
- Monthly financial incentive: $5, $10, $15 (assumed currency of USD or CAD, as we targeted North American respondents)
- Charging and driving data-oriented features to help EV Owners be smarter EV energy consumers: two variations ‘Bundle A’ and ‘Bundle B’ as outlined below.
Question Reference: charging and driving App features
We are testing interest in 2 bundle options in the questions below:
|Bundle A||Bundle B|
The survey methodology (called ‘conjoint analysis’) assigns a value scoring to the combinations of options. The most preferred options are:
- $15 monthly + Bundle B
- $15 monthly + Bundle A; interesting result: very similar scoring to $10 monthly + Bundle B
Not surprisingly, the $15 monthly choice was preferred over $10 or $5 monthly!
Bundle B was the result of our past rounds of research efforts with EV Owners: top requests were clarity and accuracy of charging costs, addressing concerns on battery health, and also the ability to set privacy boundaries.